In 1971, Marvin Gaye changed pop music forever with the landmark
What's Going On album. Considered too risky with its political content,
Berry Gordy Jr. didn't want to release it, but Gaye insisted, and it
became a massive hit both at radio and most surprisingly, in the albums
chart. That was a place Motown hadn't conquered before, and now Gordy
was rolling in new-found dough, all thanks to Marvin's vision.
By
1972, it was time for something new, and the pressure was on Gaye to
deliver. But he was a mercurial talent, and not one to worry about
feeding the mill for Motown. Gaye wanted to make another big statement,
akin to his ecology/economy/anti-war opus of the year before. This time,
he created an anti-Nixon song for the '72 election, You're The Man.
While a hit on the R'n'B charts, this time he'd crossed the line Gordy
had worried about, and the record stalled at 50 on the charts. Too bad,
it's another gem from this important period in Gaye's career.
With
this relative failure, Gaye retreated to regroup, and find a different
concept. Motown kept knocking on the door, and several different staff
producers offered up tracks, which Gaye dug into with his typical huge
talent. But they sat in the vaults, and eventually Gaye found his
footing again. He followed Isaac Hayes's example and success with Shaft,
and did the soundtrack to the Trouble Man film.
Those
other tracks languished in the vaults for years, Gaye not interested in
returning to them. After his death, Motown haphazardly added them to
several different reissue projects over the years, including boxed sets,
greatest hits and deluxe editions. So there is actually nothing truly
new among these 17 cuts, all from '72 era sessions, it's just that you
had to have all these different compilations before to have them.
It's
being marketed as a "lost" album, but there was never a plan to make an
album out of the songs. Truly, it doesn't flow as one, it feels like
what it is, a disjointed bunch of trial runs. However, this is Marvin
Gaye at the height of his powers, and he could turn any material into
something special. You get to hear his early fun with a Moog
synthesizer, a gift from Stevie Wonder, on a couple of Christmas tunes,
predictably fantastic but not exactly festive. The World Is Rated X was
another hard-hitting topical tune, and again would have made a fine
single, but Gaye put it away. There isn't a weak track among these
numbers, and even a studio jam, Checking Out (Double Clutch) featuring
Hamilton Bohannon, is a solid funk groove.
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